Job Summary

Responsible for managing a company's brand. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company

Primary responsibilities

• Developed and implemented marketing strategies to increase brand visibility on- and offline during known peak seasons.
• Developed and executed promotion strategies for 4-5 domestic and international conferences per year that contributed to new RFPs.
• Work alongside product dev team to ensure all branding guidelines are followed; evangelize the company's brand through social outlets
• Managed creative development and execution of marketing campaigns including email blasts that yielded open rates as high as 40%.
• Created and implemented internal communication and training for brand management

The discipline I choose in my MBA helped me work on skills, attritbutes and techniques by,

• using visual aids to illustrate important points.
• developing associated ideas.
• critically evaluating current topics.
• speaking confidently to diverse audiences.
• common interpersonal communication theories.
• concepts of self-disclosure, active listening and perception.
• how non-verbal communication and various communication barriers can cause confusion or conflict.
• conceptual knowledge in communication tools and techniques.
• analytical and creative communication.
• socio-psychological context of business and communication.

Fundraising Experience

Volunteer Fundraiser, WARDS, Jeevan Bhima Nagar, Bangalore

• Recruited, coordinated, and trained 14 volunteer fundraisers.
• Planned and promoted three successful fundraising events including a silent auction, dinner, and concert which generated over $80,000 in pledges.
• Increased contributions by 25% over the previous campaign.  

Other Projects

• Have my paintings and photographs displayed in a couple of exhibitions in the Lalith Kala Academy-Chennai
• Had two of my paintings displayed in the Egmore Museum-Chennai, for a span of 3 years
• Won a lot of Debate Sessions in my Business School
• Enjoy being around and meeting new people
• Did several internships with over 5 NGO’s over a period of 6 years
• Process and apply new skills and concepts quickly
• Ability to identify and troubleshoot critical issues, especially in a time crunch
• Demonstrate sound negotiating skills and improve the effectiveness of communications and interactions
• with others.