Thus, according to Bell, the industrial society was characterised by manufacturing and therefore making of goods. A post-industrial society, he says, in contrast, is one primarily involved in the processing of information and controlling the directions of communication. Neither of these replaces the other. That is to say, alongside the machine industry of the industrial society there is a rise and development of an intellectual technology. This does affect the way in which manufacture is organised. The post-industrial society then is basically that in which high technology operates and that this society utilizes the materials we derive from this information. In the post-industrial society then we experience a change in the nature of technology. It is basically a change from mechanical technology to an intellectual technology. This intellectual technology is embodied in the elements of coded programming, software and various other devices, which become the way in which we organize our materials.